PR & Advertising

 
A&A Optical announces the launch of XXL SUN

Sun styles for men.

A&A unveils the new sun line with four styles; the Cowboy, Devil Ray, Dolphin and the Nugget. Each style is available in CR39 UV400 lenses or UV400 polarized lenses. XXL SUN satisfies needs the fit challenged male consumer has been searching for; great fit, enhanced comfort, longer temples, ample head space and style versatility.

The Cowboy, a classic metal featuring an understated, sport inspired rectangular shape. Rubber temple tips ensure comfort and stay put performance. Available in timeless black or gun in size 67-18-140. The Devil Ray, a metal style with a double bar has an exaggerated, elongated rectangular eye shape, curved to hug the face for a very modern, elegant, yet sporty look. Details include a textured rubber temple tips. Available in black or silver in size 68-17-135. The style, Nugget, is a sleek, sporty wrap around style in double laminate acetate. The rich acetate is accented with a metal bar detail on the temples. Available in black or tortoise in size 67-18-140. The Dolphin, a clean line metal, incorporates simplicity in style with softened rectangular shape and tapered temples. Available in wearable colors, black, and gun in size 66-18-135.

“XXL SUN is such a natural extension for the XXL line. It is true to the spirit of XXL providing fit, comfort, selection and, with both CR39 UV400 lenses and Polarized UV 400 lenses available in all models, versatility. Styling and function are not sacrificed for antiquated optical limits, while the needs of eye care professionals are conveniently answered as well. Once again style aware, fit challenged males and their eye care professionals find their home in XXL SUN.”

- Rodney Hayes, A&A Optical, Executive Vice President



NEW PRODUCT RELEASE
JALAPENOS® EYEWEAR

A&A Optical announces the release of 3 new styles for Jalapenos® eyewear. The Candlelight, Bhar and Bananarama together encapsulate the Jalapenos® brand personality; trendy styles, innovative materials and combinations, and unique color assortments which enable the wearer to re-define their look and express their own personal style through changing their eyewear. Jalapenos® captures the demands of today’s fashion minded teens in addition to appealing to fashionable adults with small faces.

The Candlelight, combines serious style with an edge of sophistication. This semi rimless style for her features a colorful metallic front and patterned acetate temple tips. Available in interesting duo color combinations of purple/gun, gray/mauve, black/orange and brown/aqua. Available in size 47-19-130.

Whether your game is academics or athletics - sport the latest trend in the Bhar. This unisex style features a color stripe with co-injected rubber temples and a lightweight metal front for stay put style and comfort. Available in black, gunmetal and brown in size 48-18-130.

The Bananarama style features a triple laminate front in intense, fun, juicy brights for her. This beachy, retro style ends with a geometric cut out on the temple tip. Colors include bright blue, green, orange and red. Available in size 46-17-135.

“Style for teens and tweens is all about variety, perplexity, energy and excitement. Jalapenos 2008 embodies this mantra. Whether it is high energy brights layered under black or super cool layered neutrals, Jalapenos has it covered. And with the addition of co-injected rubber as a material, texture moves into a defining role,” comments Rodney Hayes, A&A Optical’s, Executive Vice President.

Creativity does not end with eyewear. Jalapenos® eyewear cases have been redesigned for 2008 featuring a new graphic look in 6 exciting color combinations. Merchandising materials include 2008 counter cards and ad slicks, Jalapenos® mirror, logo plaque and an 18 piece rotator display.


Articles

NEW PRODUCT RELEASE - XXL™ EYEWEAR COLLECTION


A&A OPTICAL PARTNERS WITH THE SUSAN G. KOMEN FOR A CURE FOUNDATION